Junk Mail
June 28th 2010 21:00
Photo by William Mulready. Courtesy of Wikimedia Commons.
Like many people, I hate junk mail. It is a waste of time, money and trees. It is like a shot in the dark for the companies that engage in this kind of advertising: Imagine sending out thousands of pamphlets on the off chance that maybe one per cent of the recipients will read it. I particularly hated the junk mail I used to receive from a certain department store after I signed up for their store card.
For the first couple of years, I didn’t get any junk mail from them except when I got my credit card statement. That was when they would enclose a brochure showing special deals that their cardholders could take advantage of.
About three years ago they started sending me junk mail all the time. This time they would offer me free perfume and beauty samples. What annoyed me was the fact I never consented to getting junk mail in the first place. The other thing that annoyed me was half the time when I went to the store to redeem these offers, they either had just run out of samples, or the samples had not arrived yet and they would give me a call when they were available. Of course, they never called and I felt cheated.
What really made me lose it was the fact that on the back of their junk mail was a phone number and email address you could use to tell them you no longer wanted to receive junk mail from them. I emailed them three times and despite their assurances, they continued to send me junk mail. Finally, I sent them an email saying that if they continued to send me junk mail I would simply throw it into the recycling bin so they may as well save themselves the time and effort and take me off their mailing list. That did the trick. I also chopped up my store card.
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